AUGUST FEATURED DESIGNERS
TAHOE SOUL
KJB's in-house brand for unisex essentials. The classic Tahoe souvenir sweatshirt has been elevated and upgraded. Thoughtfully designed and printed locally on premium, organic cotton-based fabrics. Take a piece of Tahoe, Truckee, or Napa with you wherever you go, and do so in style.
Shop
ONLINE DENIM BAR
family ties
FADE GOLF CO.
Founded in 2025 by our Head of Menswear, Fade Golf Company aims to bring new styles to a growing game. Made locally for those that carry a nostalgicl fondness for golf in Tahoe.
LOCATIONS
TRUCKEE FLAGSHIP
10092 Donner Pass Road
Truckee, CA 96161
(530) 550-9933
FIRST STREET NAPA
1234 1st Street
Napa, CA 94558
(707) 294-2162